Associate VP Product Marketing

Published
January 13, 2021
Location
New York, NY
Job Type

Description

This is an incredible opportunity to use your expertise to forge a new path within Marketing at Company.  This is a critical role for us to fill and requires someone with an amazing drive, creativity and entrepreneurial spirit. With over 650K newsletter subscribers, 20K to 30K inbound leads per month, and extensive coverage in the top tier media, there is great foundation to build from.

As our sales and customer success teams continue to grow and our product continues to advance, there is much to be done from the Product Marketing side. From product messaging and enablement to Customer Marketing and engagement you will need to take a hands on approach to gain a deep understanding of our customers and the value we provide.  This will drive many initiatives from better defining our category to how we address the needs of customers and prospects across their entire journey. 

If you are an awesome Product Marketing leader who is as analytical as you are creative and have the ability to draw a clear line between marketing activities and business outcomes, this may be the place for you.  This person will be working directly for the VP of Marketing and will own the strategy and execution for Product and Customer Marketing at Company. 

What you will be responsible for:

  • Own all components of product marketing and enablement execution, from internal and external collateral creation to training and certification programs by vertical
  • Define and own messaging and market differentiation per target audiences
  • Build repeatable product marketing playbooks and systems that can be measured, constantly iterated and scaled
  • Become the expert on our customers, market segments and competition Plan the launches of new products/offerings  including internal/external communications, training, and promotional events
  • Build sales enablement and training materials
  • Develop collaborative partnerships across the organization, including with product, engineering, IU (intelligence unit, aka research) sales, customer success and marketing
  • Communicate constantly and intelligently with customers; be the voice of the customer for the Company organization
  • Define smart goals for you and your team and manage against measurable KPIs; Company is data-driven
  • Being a magnet for talent that can attract, hire and develop exceptional talent as we build a world-class product marketing capability

What you bring to the table: 

As a leader:

  • 12+ years of formal product marketing / strategy / marketing leadership leadership experience at a fast-growing technology, market research or advisory firm
  • Deep familiarity with the needs and goals of the corporate functions CBI customers are in
  • Clear, fast and hard earned career progression
  • Track record leading and developing high performance teams of 10+ professionals
  • Experience building incentive and career progression programs that drive career advancement and retention of great talent

As a product marketer:

  • Product marketing strategy & execution
  • Brand activation / rebrand skills
  • Experience working with sales and CS teams to tangibly improve mid-funnel and retention metrics
  • Understanding and experience selling SaaS products with moderate to high price tags into enterprises ($50-$250k per annum)
  • Impeccable copywriting and presentation building skills
  • Be data-driven and be willing to nerd out on data to get to the right ideas and answers
  • Knowledge that ranges from good to great in:
  • Product marketing
  • Customer engagement marketing
  • Event marketing
  • Demand generation 
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