Customer Marketing Manager – Healthcare Professional

Quest Diagnostics
Published
October 6, 2020
Location
Secaucus, NJ
Category
Job Type

Description

Look for more than answers. Patients and Physicians rely on our diagnostic testing, information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require
sensitivity, tact and a clear dedication to service. It’s about providing clarity and hope. 

You will work for the world leader in the industry, with a career where you can expand your skills and knowledge. You’ll have a role where you can act with professionalism, you can inspire colleagues, and you can care about the work we do and the people we serve. 

At Quest, we are on a continuous journey of discovery and development. It’s this attitude that has made us an industry leader and the #1 Diagnostic Lab in the US. For those joining us, we offer exciting and fast moving career opportunities where you can affect change at a rate unheard of in many organizations of our size and scope. While we invest in and develop technology to drive our innovations, our ongoing success relies on our people.

Summary: Marketing Manager

The Health Care Professional (HCP) Customer Marketing Manager develops and executes successful marketing campaigns and tactics based on the HCP Marketing Plan by integrating the voice of the customer for one or more key customer types with the goal of increasing the value of our portfolio offering nationally to drive growth and retention.  Provides subject matter expertise on HCP call point requirements.

Duties and Responsibilities:

Work with Customer Marketing Sr. Director to ensure execution of Customer marketing plan
Develop tactics based on marketing plan to drive awareness of Quest Diagnostics and drive qualified leads
Conduct research and distill customer data and analytics into various tactics
Provide guidance on call point requirements and develop and execute tactics aligned to the buyer’s journey
Integrate voice of customer into marketing strategies and tactics
Design and deploy successful marketing campaigns and own their implementation from ideation to execution
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)
Manage budget and allocate/invest funds wisely
Measure and report performance of marketing campaigns, gain insight and assess against goals

Supervision Exercised:
(Pull from Org Chart)

Qualifications:

Education Preferred: Bachelor’s Degree, Business degree preferred
Work Experience: Minimum 3 years success in a marketing role;
5+ years healthcare industry experience preferred;
Healthcare technology experience a plus
Other: Up to 30% business travel required
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities

Lominger Competencies:

 I: Functional/Tech Skills; Decision Quality; Perspective 

II: Priority Setting; Planning; Informing
III: Conflict Management; Standing Alone
IV: Perseverance; Action-Oriented
V: OrganizationalAgility, Presentation Skills
VI: Customer Focus; Composure; Peer Relationships; Listening

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