Digital Media Planning Marketing Manager

October 2, 2020
New York, NY
Job Type


  • Key capabilities:
  • In collaboration with client lead, develop omnichannel channel plans with recommended channel selection, spend levels, and rollout cadence
  • Plan, execute, and manage programmatic, social, search, and display buys across relevant markets
  • Manage campaign setup process to ensure campaigns are set up quickly and accurately
  • Monitor and optimize campaign performance across channels on an ongoing basis during the life of each campaign
  • Set KPIs and determine metrics around which to provide comprehensive performance reports
  • Provide performance reports that include campaign recaps, highlights of key performance data, and recommendations for optimizations and future campaigns
  • Prospect and identify new potential traffic and acquisition drivers and make such recommendations to client teams
  • Cultivate relationships with clients, gain deep insight into their business and provide new solutions to their marketing and advertising goals
  • Optimizing buys, renegotiating programs, canceling or renewing as necessary
  • Provide recommendations to creative teams, including copywriting and art direction, if possible, to improve overall campaign performance
  • Additional Qualifications
  • 5+ years of experience in a media planning and buying role
  • The ability to work completely autonomously and confidently both internally and in client settings
  • Self-motivated and proactive working style with a passion for always seeking the best possible result for clients
  • An ability to motivate and inspire clients and, in the process, develop lasting and evolving relationships with them
  • Experience in beauty, skincare, and wellness a plus
  • Equal Opportunity Employer/Veterans/Disabled

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