Product Marketing Manager

Robert Half
Published
September 6, 2020
Location
New York, NY
Job Type

Description

Ref ID: 04860-9502678954

Classification: Product Marketing Manager

Compensation: $25.00 to $25.00 hourly

*** FOR IMMEDIATE CONSIDERATION, PLEASE SEND AN UPDATED RESUME TO [Click Here to Email Your Resumé] ***

The Product Marketing Manager will serve an integral function on the team, ensuring the right product information is distilled and paired with the right marketing segment manager at the right time. This position will facilitate the collaboration between the marketing department and the product management including maintenance of the interactive product marketing roadmaps, designing product value propositions, distilling competitive intel, and developing product marketing assets for the go to market team to empower sales to better serve our customers. Ultimately this role will serve as the bridge to the go to market team to ensure alignment between the product roadmap and the go to market plans.

ESSENTIAL DUTIES AND RESPONSIBILITIES
• Strategic Planning and strong prioritization capabilities
• Manage the product and editorial road map / calendar by providing guidance, enforcing governance and adding value
• Identify Unique Value Propositions and create FABs by product to help facilitate campaign effectiveness
• Deliver product marketing assets such as key content, and customer stories that the go to market team can translate into compelling campaigns
• Bridge the gap between product management and marketing

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