Regional VP Franchise Sales Development

January 7, 2021
New York, NY
Job Type


The RVP, Franchise Sales Development is responsible for meeting and exceeding growth of conversions, new construction and adaptive reuse of hotels in an assigned geographical Market Area.  The RVP contributes to the development and growth of the Market Area Strategic Business Plan and executes against the plan by calling on prospective franchisees, developing relationships and networking with developers, third party management companies, lenders, brokers and industry groups, etc. 

What you will do…


  • Provides input in to the development of the Market Area Strategic Business Plan.  Executes against the Business Plan and builds a pipeline of prospective franchisees in order to meet or exceed set goals/quotas for conversions, new construction and adaptive reuse projects of hotels in the assigned Market Area. 
  • Ability to use sales and resource tools to develop appropriate pipeline opportunities.
  • Communicates the Company value proposition to prospective franchisees.
  • Communicates and manager’s internal relations with Area Directors and internal associates to foster growth opportunities for the assigned brand and Company.
  • Manages the contract/approval process and collaborates with Franchise Administration and other internal resources to ensure timely information flow and application processing.
  • Links franchisees to financial programs, site selection, or partnership dollars.
  • Collaborates with Franchise Services to effectively upgrade/replace existing inventory in accordance with the Market Area Plan and to ensure brand identity compliance.
  • Works and collaborates with the brand head and operations team to improve the quality of the deals brought into the pipeline as well as the overall performance of the brand.


  • Performs competitive and SWOT analyses of assigned Market Area.  Keeps up on industry developments and market trends and collaborates with VP on adjustments to the Business Plan. 
  • Builds relationships in the Finance, Construction, Hotel Development and other related communities in the assigned Market Area.  Actively participates in professional and industry groups and is recognized internally with Company and externally in the marketplace as an “expert”.  Represents Company at franchise-related events, trade shows, etc. 


  • Actively mentors Sales Associate Trainee; provides regular coaching and feedback and provides input in to their professional development and growth.
  • May participate in the interviewing and hiring process for Franchise Sales positions; supports successful functional on-boarding of new associates, as appropriate.

Skills you have…

  • A minimum of 3-5 years of prior sales experience, including demonstrated experience in consultative, value based sales and relationship sales.  Prior Business-to-Business sales experience in the hotel industry, hospitality, franchising, or related field.,.
  • On property “hotel” experience in operations or sales is a preferred.
  • High School Diploma required.  Bachelor’s Degree in Business, Marketing, or related field, or some college experience, is desirable. 
  • Demonstrated success in meeting or exceeding goals/quotas and driving business results.  Broad based business acumen and ability to collaborate with business leaders across organizational lines.
  • Strong negotiation and influencing skills.
  • Excellent communication and presentation skills.
  • Excellent interpersonal skills and demeanor. 
  • Strong analytical skills.
  • Demonstrated knowledge of hotel Industry and competitive brands, as well as Company’ brands, sales and marketing strategies and service offerings.
  • Proficient in the use of MS Office applications such as Outlook, Word, PowerPoint and Excel.  Prior experience using CRM applications is desirable.
  • Ability to travel up to 75% of the time.
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