Title: Marketing Manager - Custom Content
6 month contract to possible hire:
$32.00 W2 an hour
The Marketing Manager will join the entrepreneurial team that delivers world-class event propositions. The team creates, runs and manages successful events which convene the world's leading C Suite executives, politicians, industry experts and vertical business communities. The Marketing Manager will play a pivotal role in generating awareness,interest and demand for our custom events division, contributing to the future new business growth of the group.
This position will be the key marketing partner to the Audience & Direct Marketing Director,developing and executing the marketing campaign strategy for our Custom events; Develop and execute multi-channel campaign plans to drive awareness and sales of our event propositions including: email, digital media, social, print media, direct mail, telesales,partnerships etc.;
Work closely with the Audience Development team to develop identify targeted audiences and define strategies to engage them with the relevant event roll-outs and campaigns; Work closely with a Brand and Product Marketing partner on all marketing/creative briefs, ensuring that the assets and messaging engages the target audience and drives response; Identify and work with key marketing partners to deliver audiences for our events, including industry associations, membership organizations, media organizations, etc.; Manage marketing budgets for all assigned conferences monitoring the effectiveness of all activity and making timely adjustments to maximize ROI; Provide on-site event support for key events; Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs/metrics: Share topline numbers weekly with the management team; Measure and manage campaign costs, efficiencies and drive ROI; Analyze and identify actions to drive improved performance; Produce monthly reports, with optimization and recommendations, for the management team; Produce post-event reporting.
Equal Opportunity Employer Veterans/Disabled