COMPANY technologies is looking for a creative and strategic Director of Product Marketing who can use their expertise in IT and marketing to elevate COMPANY Technologies in the market. The Director will be responsible for driving an integrated and competitive marketing strategy for COMPANY Technologies portfolio of offerings worldwide. This role requires deep understanding of marketing positioning, competitive analysis, messaging, content, campaign and launch strategies to drive awareness and lead generation across numerous personas and business units across COMPANY Technologies. The Director will collaborate with Product development peers to translate business and development objectives into compelling marketing strategies and content.
The Director of Product Marketing will have a deep understanding of the details and nuances of the product’s market, buyer personas, buyers’ journey and translate that empathy into a compelling client-centric experience across content and campaigns. This role will be a key strategic role reporting directly to the VP/Head of Marketing at COMPANY Technologies. The Director will manage the product marketing managers and collaborate with stakeholders worldwide on various product marketing initiatives including case studies, product videos, website content, and much more. The individual in the role must have strong written and presentation skills and be a strong storyteller, bridging client benefits and narratives across product lines.
The ideal candidate will demonstrate strong analytical skills, as well as passion for products analysis, completive analysis, and market dynamics. They will need to have a strong ability to synthesize market data and provide solutions even on short notice or constraint deadlines. A suitable candidate will possess a creative ability to craft product messaging that resonates and connects with the diverse demographics of the business’s audiences as well as stakeholders to whom he will have to answer to directly for the activities and performances of the product marketing department.
The individual in this role must have prior life sciences/healthcare experience and a deep understanding of software and SaaS technologies
Key Job responsibilities:
- Product marketing strategy
- Benefits/needs analysis
- Messaging and value propositions
- Content Strategy
- Campaign strategy
- Client presentation development
- Competitive positioning
- Team management and leadership
- 15+ years product marketing experience
- Prior technology marketing experience
- Experience working within life sciences/healthcare industry
- Management experience with senior level marketers
- Strong written, communication and presentation skills