VP / Director of Marketing and Sales

Access Staffing LLC
Published
February 23, 2021
Location
New York, NY
Job Type

Description

VP/Director of Marketing and Sales
Financial-Subscriptions!
Sales Management a MUST!
$180-250 Base + bonus!
We seek an experienced and innovative Vice President of Marketing with an analytical, strategic,
and operational mindset to lead a 25-person team responsible for marketing investment research to institutional and retail markets using a variety of digital and non-digital
Our mid-sized company is already very successful and financially strong. We would like to find a leader who can deliver the next stage of growth.
Primary Responsibilities:
Coordinate and manage a budget to meet Revenue and expense goals, with details re:
Formulate and implement major marketing initiatives including objectives, timelines and
budgets which generate revenue to meet or exceed budget goals
Create and produce quarterly sales plans
Develop new strategies, implement those that are approved by the CEO and deliver
aggressive sales growth
Motivate and help train a best in class staff of sales professionals
Must be well versed at communicating in writing on a regular basis
Hire, train, counsel and motivate staff as appropriate
Required Qualifications:
Ten years or more business experience managing the Marketing function of a mid or large
sized organization with an established sales department responsible for telecom, media,
financial services, publishing, retail, institutional.
Must have knowledge of investment /stocks (work, education)
Bachelor's or higher Degree in Marketing, Management, Finance, Statistics, Economics. CFA
and/or MBA preferred
5+ years managing a successful team of telemarketers, wholesalers, outside marketing
agencies, list rental services, assisting sales staff when closing large contracts, supervising
new and existing staff and developing digital marketing strategies
5+ years direct experience doing A/B testing and analyzing campaign results to recommend
how to improve revenue and profitability
Experience in working at multiple in-house levels to drive collaboration and teamwork while
building strong, positive team member relations. •
Experience hiring, training, counseling and motivating staff as appropriate
Experience assigning marketing territories and key accounts to department personnel
Understanding of marketing channels including: email marketing. Search Engine
Optimization (SEO), Search Engine Marketing (SEM), social media marketing, direct mail,
print advertising, etc. •
Expertise with web page design, tag management, web portals, etc.
Experience finding and managing a multitude of vendors
Ability to present a compelling case when suggesting ideas and development opportunities
to senior leaders and customers
Must be a problem solver
Must have strong analytical and quantitative skills, ability to use data and analytics to
understand and improve performance •
Experience with managing staff using Salesforce Marketing Cloud
Must have a high level of proficiency with Microsoft Word, Excel, Power Point, and Outlook
Proven track record developing and maintaining long term, customer relationships •
Experience attending and marketing effectively at industry trade shows
Must lead and motivate team to deliver top customer service •
Must have strong organizational skills and attention to detail
Experience leading weekly sales meetings, assigning and following up on accounts with
sales staff
Must be able to analyze competing product offerings,
Must be able to assess growth opportunities globally
Must be willing to contact customers/end users on a regular basis to present new concepts
and products as well as to gather market and competitor information
*AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER*
Apply
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