VP Lifestyle Product Management

October 17, 2020
New York, NY
Job Type


We currently have a fantastic opportunity to join our innovative and highly sought-after Artist Services team at Company.

A little bit about our team:

Warner Music Artist Services is a global team with a simple ethos: put the artists first. Our team is made up of engineers and marketers, graphic designers and salespeople. We are creative and detail-obsessed. Above all, we are music fans - unabashed, enthusiastic music fans. We are passionate champions of our artists, and we work tirelessly to deliver for them every album cycle, every tour, every day.

We are flexible, agile and strategic. Our global sales and marketing teams provide a broad suite of expert commercial and marketing knowledge. We utilize the latest digital marketing technology, develop infrastructure and execute strategy through consumer analytics, email marketing and CRM expertise that turns the artist goals into "must have" opportunities for fans.

Why this could be your next big break:

Through creative innovation and vision, the VP, Lifestyle Product Management works directly with the artist and their teams to help them develop as a Brand and extend that into the marketplace. It is an artist services role focusing on product development, inspired by music and style trends, and centered on artist rights. As point person, the VP, Lifestyle Product Management is the primary source of information and inspiration supported by the art, production, sourcing and product development teams. The expectation is that this individual will create products and experiences that generate incremental revenue throughout the entire lifecycle of an artist’s projects.  You will be expected to collaborate with the Artist and their representation, Managers, Agents, Lawyers. You will be expected to work closely with the entire Label staff supporting that artist. Executives, Product Managers, Business Affairs, Marketers. A&R.  You will also be expected to extend that artists brand into the marketplace with outside brand partnerships, merchandising and content collaborations.

Here you’ll get to:

  • Work with Label, Artist(s), Brand Partners and Operations to solicit and implement all commercial offerings
  • Foster close, positive relationships with artist and artist management
  • Bring product ideas to fruition from conceptualization to market placement in coordination with artist, label, brand partners, production, sourcing and art departments
  • Work with key persons to plan, develop and implement merchandise marketing initiatives
  • Assist in the creation and submission of retail solicitation of merchandise offerings for sales staff.
  • Oversee, and develop an artist’s Live Touring business. Create Merchandising and VIP experience campaigns for artists in order to drive revenue and maximize fan engagement on the road.
  • Obtain art and product approvals
  • Work closely with key department personnel to strategize and coordinate short and long-range product releases for tour, retail brand licensing and e-commerce distribution
  • Create fan-focused products that create intimacy between fan and artist

Rockstar candidates will be able to:

  • Loves music and understands the “fan” mentality
  • Strategic thinker, and creative marketer
  • Strong leadership skills, problem-solving skills, & project management skills.
  • Must be an effective communicator that can convey information efficiently.
  • Must understand Lifestyle, Streetwear consumer demographics as they relate to each artist property
  • Excellent time management, follow-up skills, organizational skills with ability to prioritize workload, and strong attention to detail.
  • Self-motivated, able to work independently and efficiently to meet deadlines.
  • Great Communication Skills with multiple levels of management and cross departmental

It would be music to our ears if you also had:

  • Ideal candidate will have minimum Sr. Director level or VP level of 8+ years in the music industry (experience working directly with artist managers, brand partnerships, booking agencies, Recorded Music Labels etc.
  • 8+ years of Artist Product or merchandising Experience (Production, Retail, Creative Design, Brand Extensions)
  • Must have ability to occasionally work weekends and holidays
  • Experience with web-based software applications
  • Excellent MS Office Skills – Proficient in Excel
  • College Degree required
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