VP of Growth Marketing

November 21, 2020
New York, NY
Job Type


Product is looking for an outstanding VP of Growth Marketing to join our team. This role reports into the SVP of Marketing and will be responsible for setting the strategy and overseeing the execution of demand generation campaigns, performance marketing, and marketing operations. The ideal candidate for this role has past growth marketing experience in a B2B SaaS setting and can apply those skills to continue to enhance Product’s lead funnel and scale marketing’s direct impact on the revenue pipeline.


  • Develop and lead our overall growth marketing strategy–– focused on conceptualizing and activating campaigns to generate qualified leads and strengthen the sales pipeline.
  • Manage a team of growth marketers, cultivating a data-driven mindset and culture of experimentation and continuous improvement.
  • Optimize our ABM program to gain traction with top target accounts, and work closely with Sales leadership on strategies to accelerate in-pipeline deals into signed customers. 
  • Refine marketing attribution models and continually analyze the effectiveness of all demand-generating marketing channels to determine which efforts to scale or adjust. 
  • Oversee our lead scoring and nurturing programs––optimizing them to expedite opportunity creation, pipeline acceleration, closed-won revenue.
  • Expand our digital marketing strategy by working with others across the marketing team to maximize qualified traffic and leads from SEO, paid social, search, content syndication. 
  • Partner with leadership on our go-to-market strategies for entering new markets.
  • Establish strong internal relationships with key cross-functional leadership within Sales, Client Strategy, Product, and Product Marketing to gain a deep understanding of our short-term and long-term business growth goals.
  • Identify and onboard new marketing technologies and vendors that will improve our marketing reach and efficiency

Skills & Requirements:

  • 10-15+ years B2B marketing experience
  • SaaS industry experience, ideally with understanding of the evolving digital marketing landscape
  • Proven track record for developing B2B growth marketing strategies that deliver tangible business results
  • Comfortable working closely with executives
  • Experience with Salesforce CRM required; experience with Hubspot marketing automation is preferred
  • Team player with a “do-er” mentality––mix of large company (operating at scale) and small company (scrappy execution) experiences
  • Clear, concise communicator with excellent writing skills
  • Able to work efficiently in a fast-paced environment. Past fast growth startup experience.
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