VP of Marketing

Published
November 11, 2020
Location
New York, NY
Job Type

Description

The VP of Marketing at Company will be responsible for driving the strategy and execution to create awareness, generate demand and pipeline, and increase overall brand recognition for Company and its email creation solution. We’ll fully support your hiring top talent to build out the team, as well as giving you the resources you need to be successful. We’ll even more fully support your fun marketing ideas (programs, channels, or tactics) and will contribute a few of our own since we’re a creative bunch who likes to stand out. You will be a member of our Leadership Team, reporting to our CEO.

Specific responsibilities will include:

  • Attract, hire and retain top talent to grow our marketing efforts
  • Uplevel Company messaging and positioning to communicate our value-prop and place in the market
  • Build a predictable pipeline generation machine to enable the company to beat growth targets
  • Create and own the Marketing department’s budget showing positive MROI
  • Partner with the Leadership Team across the company to build a company we can all be proud of

Skills Required:

  • An experienced, respected leader who can operate and communicate with stakeholders (internally and externally) at every level
  • Multiple years of leading, growing, and scaling top performing teams in Marketing for B2B (SaaS or something close to it)
  • Execution oriented, with the ability to fit tactics and strategies into a larger plan
  • Resourcefulness and openness to using methods and channels in unconventional or crafty ways
  • Success with managing high-performing teams
  • Ability to thrive in ‘startup’ environment
  • Experience with email marketing is a bonus
  • Experience marketing a product purchased by marketing orgs is a bonus
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