VP of Product Experience Management Decision Automation

Published
October 3, 2020
Location
New York, NY
Category
Job Type

Description

The VP of Product for our Decisioning Automation solution team will lead the vision and own the build of a suite of capabilities and end-to-end solutions within our Hux platform organization. You will focus on decisioning automation capabilities and their application towards enhancing customer experiences. Hux tightly integrates marketing managed services with pre-built IP/software and a best-of-breed ecosystem to power real-time data management, marketing decisioning support, content, delivery, personalization, audience management and the end-to-end customer experience (CX) spectrum.

As the VP of Product, you will engage with the product team, program management and engineering in leading comprehensive ongoing releases of existing capabilities bringing enhancements and new solutions to market. You will have a hands-on role in both day to day product management, as well as functional leadership and strategic planning. You will have the opportunity to think strategically and translate plans into phased actions, while maintaining accountability and responsibility for end-to-end delivery of application technology solutions in line with strategic business objectives. You will ensure that the business needs are clearly understood, and the technology implemented meets the needs and expectations of the business. You will support the following:

  • Collaborate with business stakeholders to prioritize planned & unplanned development asks
  • Partner with the go-to-market team on launch and customer adoption, support early customer programs, and work with engineering teams on user interface, architecture, and integration with other products in the portfolio
  • Foster relationships with significant technology partners whose technologies may represent components in defined best-practice architectures
  • Populate, review and refine product backlogs, including, but not limited to, platform themes, epics, features, user stories, business validation and user acceptance test plans and scripts
  • Prepare, review, and refine project plans in partnership with Scrum master and teams across the spectrum of groups involved in platform development and deployment

The team

Advertising, Marketing & Commerce

Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth. We do this by creating content, communications, and experiences that engage and inspire their customers to act.  We implement and operate the technology platforms that enable personalized content, commerce and marketing user-centric experiences. In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations. Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.

We serve our clients through the following types of work: 

  • Cross-channel customer engagement strategy, design and development (web, mobile, social, physical)
  • eCommerce strategy, implementation and operations
  • Marketing Content and digital asset management solutions
  • Marketing Technology and Advertising Technology solutions 
  • Marketing analytics implementation and operations
  • Advertising campaign ideation, development and execution
  • Acquisition and engagement campaign ideation, development and execution
  • Agile based, design-thinking, user-centric, empirical projects that accelerate results

What You'll Bring to the Table

Qualifications

Required: 

  • Bachelor’s degree required. Technical fields such as Computer Science, Engineering, Math or Physics majors preferred. MBA a plus
  • 10+ years in product management, to include direct product experience on artificial intelligence / machine learning solutions
  • Experience partnering with customers, business stakeholders, engineering, and go-to-market teams to define and prioritize a strategic product roadmap
  • 3+ years of industry knowledge and experience working with decision automation for marketers and their marketing organizations.
  • 3+ years of experience with CRM platforms, including an understanding of how look alike or one-to-one segments can be leveraged to create optimal communication experiences and streams.
  • Experience developing and owning vision, blueprints and architecture to build mid- to large-scale software/SaaS products in marketing services tech; related additional experience in professional services, implementation or managed services preferred
  • Demonstrated experience in Agile Scrum development methodologies
  • Extensive understanding and responsibility in project and program management principles, with explicit experience in the application of these principles to developing marketing technology solutions
  • Ability to travel up to 30% (while travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice)

Preferred: 

  • Expertise in Digital Marketing domains, with a deep understanding of marketing and ad tech platforms
  • Experience with marketing cloud AI solutions (Ex. Salesforce Einstein, Adobe Sensei)
  • Deep knowledge of cloud platforms (AWS/GCP/Azure)
  • Industry knowledge of, and preferably experience working with, Customer Data Platforms (CDPs)
  • Experience with leading Martech providers
  • Effective oral, written and interpersonal communication skills. Strong presentation skills necessary to communicate, and persuade, a wide range of audiences
  • Demonstrated ability to partner across organizations to optimize outcomes
  • Experience working in a professional services environment
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