VP Product Marketing

Published
November 14, 2020
Location
New York, NY
Job Type

Description

The role

Core Tasks and Responsibilities:

  • Develop and implement the strategy for messaging, promotion and product sales
  • Collaborate cross-functionally to execute on go-to-market plans, working closely with go-to-market, product marketing and product specialists to develop content and go-to-market approach
  • Lead the development of sales collateral, training presentations, client presentations, etc. to support successful product launches
  • Advocate PyraCloud internally across multiple departments to drive awareness, excitement and support of new feature releases
  • Evangelise PyraCloud externally through thought leadership, blogging, social media, partnerships, analyst briefings and speaking at events/webinars
  • Engage and contribute to the strategic product roadmap planning process
  • Lead the planning, development and execution of integrated marketing plans for PyraCloud
  • Undertake market analyses - define market needs, market size & segments, analyse competitive offerings, determine unique capabilities and develop product strategy and plans accordingly
  • Provide regular feedback to cross-functional teams
  • Contribute to the training of sales and customer support teams 
  • Keep the senior leadership team up-to-date with market trends and competition

What we need to see from you

  • Fluent in English
  • B2B experience with Product Marketing and Product Development
  • Leadership experience
  • Experience in digital supply chain, software asset management, software lifecycle management, SaaS, IaaS and PaaS an advantage
  • Experience in market analysis, product-market fit, roadmap development and strategic full-lifecycle product planning processes
  • Benefit-driven mindset, asking WHY, selling a solution instead of a feature
  • Knowledge of enterprise market trends in technology with a special focus on digital transformation trends
    • Self-driven to excel in a fast-paced environment and with strong ability to anticipate challenges and work assertively to solve problems with a cross-functional team
    • Excellent communication and influencing skills
    • Ability to lead and communicate cross-functionally with various departments from engineering to sales & marketing
    • A highly analytical approach - strategic thinker who values data and metrics and thrives in a fast-paced environment
    • Sense of ownership and pride in your performance and its impact on company’s success
    • Critical thinker and problem-solving skills
    • Ability to multi-task, with excellent time management skills
    • Team player with great interpersonal skills
    • Experience working with CRM and marketing automation tools
    • Ability to travel
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